Writing

Notes on building and running software companies, in my own words. No theory I have not lived.

• Philosophy

  Why I stay in the room after the sale

  The habit most agencies drop, and why it drives close to 90% of my clients to come back.

• Philosophy

  Building for scale before you have users

  How to design for the product you will have, not the one in the demo. Coming soon.

• Hiring

  What a $15-an-hour developer really costs you

  The hidden math of cheap engineering, and how to spot it before you sign. Coming soon.