Writing

Notes on building and running software companies, in my own words. No theory I have not lived.

• AI11 August 2026

  Life 3.0, read from someone who ships AI for a living

  An operator's take on Tegmark's book. The world debates aligning a superintelligence; most companies cannot align a chatbot to a workflow. Same discipline, smaller stakes.

• Personal30 July 2026

  Life begins at forty

  A couple of months from turning forty, on the decades: proving you can build, learning what not to build, and the patience that finally compounds.

• AI18 July 2026

  95% of enterprise AI returns nothing. What the 5% get right.

  MIT found most enterprise AI pilots deliver no return. Why they fail, and why knowing what not to build is the scarce skill.

• Operator lessons17 July 2026

  Why the cheapest proposal and the honest proposal are rarely the same document

  We lost a deal for refusing to under-spec the hardware. Why the cheapest bid and the honest one are rarely the same document, and why I would send the same proposal tomorrow.

• Modernization

  The most dangerous words in software: it still works

  Old and working is not safe, it is a bill you have not been handed yet. When to modernize, and how to do it without breaking the business.

• Philosophy

  Why I stay in the room after the sale

  The habit most agencies drop, and why it drives close to 90% of my clients to come back.

• Philosophy

  Building for scale before you have users

  How to design for the product you will have, not the one in the demo.

• Hiring

  What a $15-an-hour developer really costs you

  The hidden math of cheap engineering, and how to spot it before you sign.